CHK America received a Central Coast Innovation Award in the No Boundaries category which recognizes innovators in the social business or nonprofit area by the Pacific Coast Business Times. In a special edition, The Times featured the company’s latest innovations in public transportation, reproduced below.
Rick Wood believes in the eight-second rule. If people can’t figure it out within eight seconds, they are going to give up. When it comes to public transportation, he believes society can’t afford to take that risk.
So Wood has dedicated himself to inventing technology that helps people become mobile, reducing their fears around public transportation.
While at the helm, Wood and CHK America has created the Digital Bus Stop, a wireless device that gives riders real time information about the location of the bus they want to ride. The company has 30 of the machines installed around the country.