SANTA BARBARA, CA (14 August, 2006)

Waukesha Metro Transit won “First Place” in the annual “AdWheelAwards” held by The American Public Transportation Association (APTA) for their newest passenger information product, the Waukesha Metro Transit 2006 System Map and Guide . Each line guide shows complete schedule information for the route along with a route-specific map. These guides highlight points of interest, schools, parks, and road networks. To further assist the riders, a line diagram identifying the route with approximate travel times between major destinations is provided on the cover. The new passenger information products were designed by Santa Barbara based CHK America, the leading provider of passenger information products.

CHK America has been recognized with 2 First Place Awards this year. The first for “Waukesha Metro’s System Map” and the second for Foothill Transit’s “El Monte Spider Map”.

Each year, APTA members submit their very best advertising, marketing, promotional, and communications materials in the media categories of print, electronic, campaigns and special events to the AdWheel Awards competition. The best of the best are selected by a panel of independent judges and winners were announced at APTA’s Annual Meeting in Dallas in September.

APTA’s Awards Program recognizes excellence in the public transportation industry. In addition to the well-known Hall of Fame award, the program recognizes – in the individual category – an outstanding transit manager, transit board member, business member, an elected or appointed official, and a decision maker or private citizen advancing transit at the state and local level.

The APTA Awards Committee selects winning transit agencies in four basic categories divided by annual ridership: agencies providing fewer than 1 million passenger trips, agencies providing more than 1 million trips, agencies providing more than 4 million trips, and agencies providing 30 million or more trips.

Brian Engelking, Marketing Director of Waukesha Metro states, “Our passengers are very pleased with our new system map and guide. CHK America continues to produce award winning products for our riders to use.”

“It was a pleasure working with Waukesha Metro to develop their new system map and guide. It is the ideal follow up product to the public timetables we produced last year,” comments Rick Wood, President, CHK America. “The system map maintains the style and information design developed for the public timetables and at the same time provides the rider with the overall scope of services available to them but condensed into one product.”