CHK America CEO, Rick Wood announced today that the company has been awarded the customer information design, installation and maintenance contract for up to 8,500 bus stops for “America’s Transit System,” Washington Metropolitan Area Transit Authority (WMATA).
The five-year contract calls for original designs using CHK’s Spider Diagrams™ to be placed at WMATA’s busiest bus stop locations. The customized designs will include stop specific schedule information and easy to read route schematics identifying where a customer is within the system, critical connection information, and clearly presented schedules. The customer information panels will be installed in new and existing hardware that is affixed to the bus stops poles currently within the system.
“The development of stop specific customer service information puts WMATA at the forefront of customer service in the United States and on par with the great transportation networks of Europe,” commented Wood. “Europe has a reputation for easy to use and easy to understand public transportation. A fundamental reason for this, is the level of specific information that is provided at the stop. WMATA now joins that elite group with this effort.”
CHK America - Established in 1999, CHK America is the premier best practice provider of customer information solutions for the US public transportation industry. The company’s 8 Second Rule, has set the standard for communicating complex public transit information to customers, after their research identified that customers allow only eight seconds in which to interpret travel information before becoming frustrated - resulting in customer dissatisfaction. Under the leadership of CEO Rick Wood, a recognized speaker of and the foremost authority in wayfinding strategies, CHK America now reaches over 2 billion, fully 20%, of public transportation customers in the United States. Between customized information design and purpose-built hardware fabrications, CHK America is providing solutions for many of the largest multi-modal transit agencies in the US from WMATA in Washington DC to DART in Dallas Texas to LA Metro in Los Angeles, California.