CHK America President and CEO Rick Wood announced today that the company has been awarded a multi-phase design project for the City of Porterville (CA) public transit system. The project elements include the development of a bilingual system map and schedule brochure along with signage to be displayed at the City’s Transit Center and all 145 bus stops.
The project begins with the design of a customer-focused system map. CHK America will apply its proprietary best practice standards to ensure that the route and schedule information is easy to use for all of the City of Porterville’s 500,000+ annual passengers.
"The City is pleased to have selected CHK America to help achieve our goal of communicating consistent transit information to our riders at the Transit Center, park-n-ride, and bus stops. The City is excited to have CHK implement their 8 Second Rule and to design a high quality graphic brand that will bring a much needed identity and cohesiveness to our system." said Richard Tree, Transit Manager.
"By selecting CHK America, the City of Porterville took a significant step toward enhancing their transit customer information," stated CHK America’s Rick Wood. "The City understands how important it is to provide a complete system of wayfinding to help guide customers through their entire trip and we are excited about implementing that system."
Upon completion of the map and brochure, CHK America will begin the next phase of the customer information design project by developing stop signage for the City’s Transit Center as well as all 145 of its bus stops. This critical, street-level transit information will include diagrammatic route maps and frequency timetables to help customers glean necessary information within the first eight seconds of capturing their attention.
Established in 1999, CHK America is the premier best-practice provider of customer information solutions for the US public transportation industry. The company’s 8 Second Rule has set the standard for communicating complex public transit information to customers. Under the leadership of CEO Rick Wood, the foremost authority in wayfinding strategies, CHK America products now reach over 2 billion transit riders per year – fully 20 percent of all transit customers in the US. Between customized information design and purpose-built hardware fabrications, CHK America provides solutions for many of the country’s largest multi-modal transit agencies, including WMATA in Washington, DART in Dallas and Metro in Los Angeles.