May 21, 2014 – CHK America President and CEO, Rick Wood announced today that the company has signed a contract with OTS (Oahu Transit System) to design and develop a system map, timetable maps and web maps for TheBus, the agency’s public transportation system. The system map will include the entire island of Oahu, showing all regular and express services.

CHK America will implement their well-researched, “Psychology of Wayfinding” philosophy to develop clear and concise customer information that reduces a rider’s cognitive load, making it easier to navigate both OTS’s Express (non-stop) service and their local service as well as peak hour and regular service. Specifically, the new designs will utilize diagrammatic maps complete with color-coded routes and frequencies, key landmark symbols, standardized wayfinding icons and the company’s proprietary “8 Second Rule,” which provides easy-to-use decision-making tools that help first time and regular riders navigate the system with minimal confusion and stress.

“Our mandate on this project, as with all of our projects, is to design a system map that is easy to understand so customers, many of whom are tourists, can get around Oahu easily using TheBus,” said CHK America President and CEO, Rick Wood. “By integrating this same map into the website, we will be simplifying the entire process beginning right with the online trip planning stage.”

OTS provides close to 75,000,000 passenger trips annually on 519 fixed route buses servicing 101 routes covering all of Oahu, the third largest Hawaiian Island.

CHK, America – Established in 1999, CHK America is the premier best practice provider of customer information solutions for the US public transportation industry. The company’s 8 Second Rule, has set the standard for communicating complex public transit information to customers, after their research identified that customers allow only eight seconds in which to interpret travel information before becoming frustrated – resulting in customer dissatisfaction. Under the leadership of CEO Rick Wood, a recognized speaker of and the foremost authority in wayfinding strategies, CHK America now reaches over 2 billion, fully 20%, of public transportation customers in the United States. Between customized information design and purpose-built hardware fabrications, CHK America is providing solutions for many of the largest multi-modal transit agencies in the US from WMATA in Washington DC to DART in Dallas Texas, to LA Metro in Los Angeles, California