Santa Barbara, CA — CHK America CEO, Rick Wood announced the company has been awarded a five-year contract to provide passenger Information design services for the Fort Worth Transportation Authority (The T). The ambitious project includes a re-design and maintenance of all 44 individual bus route schedules (33 Fixed, 7 Express, 3 Special Service, and 1 Rider Request), a complete system map, and all bus stop signage. The contract also calls for creative services for new passenger information projects.
Previously, CHK America completed the design and build for customer information and hardware for The T’s new East Lancaster Enhanced Bus Corridor (EBC) service, involving 57 stops, 38 of which included solar powered, back-lit signage.
“This new project demonstrates Fort Worth’s continued commitment to provide the highest quality wayfinding tools for their passengers,” said Rick Wood, President and CEO of CHK America. “The new leadership at The T places a high value on effectively communicating with customers and we’re excited to be an integral part of that team.”
A key element in developing this project will be CHK America’s well researched, “Psychology of Wayfinding” philosophy which utilizes clear and concise customer information to reduce a rider’s cognitive load, making it easier to navigate any transit system, no matter how complex. The designs utilize the company’s proprietary “8 Second Rule” to provide decision-making tools that will help first time and regular riders navigate a system with minimal confusion and stress.
The Fort Worth Transportation Authority is the regional transportation authority of the State of Texas providing nearly 11 million passenger trips annually on buses, vanpools and the Trinity Railway Express (TRE).
CHK America - Established in 1999, CHK America is the premier best practice provider of customer information solutions for the US public transportation industry. The company’s 8 Second Rule, has set the standard for communicating complex public transit information to customers, after research identified that customers allow only eight seconds in which to interpret travel information before becoming frustrated – resulting in customer dissatisfaction. Under the leadership of CEO Rick Wood, a recognized speaker of and the foremost authority in wayfinding strategies, CHK America now reaches over 2 billion, fully 20%, of public transportation customers in the United States. Between customized information design and purpose-built hardware fabrications, CHK America is providing solutions for many of the largest multi-modal transit agencies in the US from WMATA in Washington DC to DART in Dallas Texas, to LA Metro in Los Angeles, California.