Improve customer service with better communication
In 2018, to become Smart City savvy, cities are upgrading their digital signage ecosystems to improve communication and mobility; this in turn requires the development of best practice guidelines for digital signage implementation. Digital technology has transformed peoples’ lives — knowing when a bus is coming or how to plan a trip; the ability for transit customers to have more control over their trip by access to real-time knowledge. Integrated transportation information delivered by digital signage is becoming the new standard demanded by customers.